Posts by marjorie

Feb
03

Happy New Year from Google – here is a Pigeon!

ZD Updates

Whilst we were busy preparing for Christmas and the traditional Aussie Holiday break by the beach (check out our favourite holiday spots for relaxing — see picture above), Google was busy rolling out their latest algorithm update – Pigeon, here in Australia, the UK and Canada.  It may be something about Christmas as they had already rolled it out in the US on July 24th – and we know how they love a Christmas in July! Like other algorithm updates, the Pigeon update had quite an impact on not just search engine results, but local search results as well. Due to the Pigeon update, Google web searches and map searches are now more clearly connected to each other, thus showing more similar results.  This may have also been due to the backlash from directories like Yelp who had previously cried foul and provoked Google with claims of anti competition.  Others claim it is all about pushing advertisers to Adwords due to geographical limitations. This is considered to be a big change as Google web search results were often quite different to Google map search results. Another one of the the most significant Pigeon changes that had SEO specialists in the US scrambling to pick up their rankings was the loss of local map results. The local map results, otherwise known as the ‘7 Pack Results’ were essential for local listing or boosting local search rankings.  Many anomalies and spam implications are still being debated on forums globally and some even espouse a rollback of some description so stay tuned. I imagine it may take months for the dust to settle here. Here are some of the Pigeon manifestations that have affected Australian businesses in January: 7 Pack Results were less focused on Google My Business, Google+ or other such Google listing pages, and were featuring businesses who had actual websites or webpages. More attention and exposure was given to businesses who have listed on popular local online directories such as Yelp, Yellow Pages and TrueLocal. In particular those with reviews. Businesses who have clearly put an effort into their website were rewarded with better search rankings, especially for local...

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Sep
18

Welcome to Zoom Digital!

ZD Updates

Hello and welcome to our Zoom Digital website, where we put the heart into digital! Here at Zoom Digital we provide digital marketing solutions for small and medium business owners. We have a variety of online services available from website development and design to online marketing strategies like search engine optimisation and more. We are a passionate team of web developers, designers, content marketers, etc. who want to show more support to the small and medium businesses of Australia. Even if we’re open to handling bigger business clients, our hearts are more inclined to giving the smaller businesses a fighting chance! Competing in the world of business is rough, and we understand that because we run a business as well! We shouldn’t be let down that easy just because it’s difficult though, because there are always people like us who are willing to help! We think it’s important for a growing business to establish an online presence, as we live in quite a technologically advanced world right now. We like to believe that once a business has its own up and running website, people (namely potential customers) are more likely to see that it exists! Our efforts don’t just stop at creating your website too, as we have search engine optimisation and other online marketing services to boost its online performance! We try our best to help your website rank well in popular search engines like Google, so you can generate more traffic and gain more customers! Once we have finished your website and given you everything you need to run your business online, don’t think we’ll just up and leave! Even if you don’t have any active projects with us, we’ll still always be available to handle any technical issues or difficulties. We always welcome calls from past, present and future clients! So feel free to browse our website and check out the services we have to offer you. If any of them spark your interest, don’t hesitate to call us or email us at...

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