Domain Names

Domain names are the building blocks of online business. Knowing the basic ins and outs of domain names is a must for any online business owner.

What are the 5 most common mistakes with domain names?

Forgetting to update WHOIS information
Always ensure your registration information is up to date, if the WHOIS information for your domain name is out of date you may not be receiving renewal notifications or other important information. A lapsed domain can also be costly and runs the risk of someone else registering your domain name.

Registering your domain name under a personal name
A common scenario is the registration of a company domain names under a personal name, whether it is under an employee name or manager's it is essential that all company domains are registered consistently under the correct name and with the correct contact details.

Failing to register all domain name alternatives
It may make sense to register one domain name for one website, but what if someone registered all the other related domain names? Many of your customers may find their way to your competitors' websites instead. If possible, register all the domain names related to your brand and simply point them to your main site.

Not registering 'typo' domains
Some domain names are not easy to spell, if you have a domain name that can be easily misspelled it may be a good idea to register commonly misspelled versions of your domain and redirect them to your main website.

Not keeping domain management secure

The risk of hackers continues to increase with more websites having their home page hacked or domain names commandeered. Essentially make sure all your passwords are secure and enforce secure procedures in place to safeguard your passwords.

Domains and email?

Email also relies on domain names to work. Once you have a domain name, it is short work to create your own email address of This has many advantages for branding and professional communications. Many people register domain names purely to have their own email address instead of relying on Hotmail, Gmail or any other generic service.

What are top level and second level domain names?

Dot Com (.com) was the first domain type to be introduced and is considered a top level domain or TLD. Top level domains include any that contain only one suffix — for example; .net, .info, .biz and so on.

Second level domains or 2LDs are domain names containing another level after the .com or .co suffix. For example; is a second level domain style as it contains an additional suffix after the .com that shows the website originates in Australia.

What is a URL

URL stands for Uniform Resource Locator and refers to the entire address used to visit a website, including all those colons and slashes. This address includes the domain name.

The URL for the Zoom Digital website would be ''. This contains the 'hypertext transfer protocol' (http), telling the browser that you are using a domain name instead of an IP Address. This is followed by the domain name itself ( or — both are valid). This points to the server where the website is hosted and the particular files on that server to be accessed.

What is domain name?

You might know that domain names are the addresses you type into your browser to visit particular websites. But what is a domain name, really?
A domain name is often confused with a URL, but there is an important difference.