Converting browsers to buyers.

No point having a Billboard in a Cul de Sac! A website without conversions is a waste of investment and time…

We are passionate about not only bringing your customers and clients to your website – we are equally pumped about converting them into long time lovers of your products and services! Today’s market place is not about winning customers – it’s about keeping them.

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Conversion Optimisation

What is Conversion Optimisation?
Conversation Optimisation helps reduce ‘bounce rate’, an instance where customers visit your website, but after only a few seconds or minutes, they leave or ‘bounce’ out of the website. At this point, websites need to do more than just catch attention. They need to convince customers to stay longer and order a product/service. It is true that visitors increase website traffic, but it’s the customers who increase sales. So, by converting as many visitors as possible into customers, you may have a better ROI, better sales, and generally a smoother-running business! Having a ton of visitors is good, but having just as many customers are better!

What We Do
We undertake activities such as reviewing your menu navigation or including call-to-action buttons on your pages. We use analytics and tracking best practice to ensure that your website is as optimised for conversions as possible.

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Heatmap & Click Tracking

Heatmap Tracking traces the eye movement of a website visitors before they actually click something they’re interested in, which is then tracked by Click Tracking. Through these two tracking methods, it’ll be easier to see which part of your website catches more attention than the other. The information you can get from Heatmap and Click Tracking are helpful tools in determining the strong and weak points of your website. Once that is clear, you can then make more improvements to eventually reduce bounce rate, increase conversion rate, and encourage higher customer engagement!

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Phone Call Tracking

Even if modern communication channels like Email and Instant Messaging have been created, a majority of customers still prefer to call a business office when they need something from them. Some businesses also encourage calling because it’s a more personal and direct form of communication. This is why Phone Call Tracking is important, especially for websites that highly encourage customers to make calls. Through Phone Call Tracking, businesses can track information like the number of inbound calls, the number of unanswered calls and where the calls are coming from, etc. All these will then be consolidated into a report for an easier assessment.